Why some content is scrolled past and others read is because of the power and relevancy of content being marketed.
The solutions it provides to people, not just the length.
One of the reasons people visits website often is the quality of the content.
Creating quality content allows site visitors to log in again and again; research for valuable and relevant content.
The value given to prospective buyers can make them loyal customers for life.
Research shows that one of the basic Google ranking algorithms is quality content. Why must you add value to customers? Because you want their precious time traded for valuable information.
What is Content?
Information selected for publication as a post, on your blog, website, journal, newspaper, or advert campaign could be term as content.
Content could be sourced in many ways; by individuals or content creators.
Whereas, content marketing is a different ball game. The advert may be pretty enticing yet may not convert if the content is low quality.
Content implies making or sharing valuable information, relevant to prospects and loyal customers.
Whatever you browse or read online is content. Both good, bad, and ugly.
Attention-grabbing, enticing, emotion-evoking, and persuasive.
Graphics, emails, sales pages, funnels, and webpages.
Social media included.
Now AI content writing application has made it even easier to write content in minutes.
But with limitations.
WHAT IS CONTENT MARKETING?
According to scribe wise (content marketing agency), content marketing is the creation and sharing of information to engage current and potential customers, thereby building trust with the audience.
Content marketing is the act of creating valuable information in your niche to engage your audience (customers, subscribers, leads, or clients) to build trust around your brand.
When a loyal customer loses confidence in your brand: no more patronage
In other to keep loyal customers, do everything possible within your reach to deliver valuable content. That’s the game changer.
Everybody searches Google instead of other search engines because of its content; quality, relevance, and exact information.
Now Google has made a reputable brand among other search engines.
It has hugely dominated the industry that every other brand seems irrelevant to internet searchers. That’s why if you want any information people to say “Google it” or “Google is your friend
However, ensure your content meets the targeted audience and adds value.
Valuable and rich informational content brings mind-blowing results. It keeps competition at a distance every single day.
Branded content is a key focus of big brands like Facebook, Microsoft, Twitter, YouTube, LinkedIn, and more.
Since “Content is King” just go for it.
HOW TO SEARCH FOR CONTENT
- Questions or requests from customers
- Current events and challenges in the industry
- Research from journals, magazines social media
- Forums and reputable websites of your niche
- Pitfalls and weaknesses of your competitors
- Suggestion from customers
- Needs in your industry
Apart from the above sources, every niche has content-gathering tactics.
Whether digital marketing or any other niche content creation has shifted to quality this can’t be disputed.
Consumers now dictate for brands; flexibility is needed to get along.
The digital marketing industry is fast growing either B2C or B2B, users now choose what they want.
This shift in marketing technology brings customers into the main scene and total control.
Also, users go for trusted brands with credibility.
Christine Crandall once in Forbes wrote “buyers took control when information became ubiquitous on the web. No longer dependent upon marketing for information on trends or new ways to solve problems, and equally no longer dependent on sales to navigate the pros and cons of solutions they were considering- buyers threw off the shackles and the rules”
DO YOU KNOW YOUR AUDIENCE?
Every marketer should know their audience before content delivery.
If you critically analyze what, why, and how?
It will help to craft amazing content your audience will never want to miss. If you focus on giving value before money, customers will get along with you without much effort.
Make sure you give credible value, and relevant content, and watch the bucks roll in.
CONTENT MARKETING CYCLE
- Plan content
- Produce content
- Promote content
- Analyse content
- Amplify content
- Implement content
KEY REASONS WHY YOU NEED CONTENT MARKETING
- Increase sales
- Save cost
- Customer loyalty and patronage
- Build brand credibility
- Website ranking
- Social media presence
Content is the present- and future- of marketing according to the ent marketing institute.
Creating a brand means solving people’s problems for money. This can be achieved if the value is given for money.
If I get value for a product offered at Mr. A Shopify storefront, what stops me from paying high so long as it serves my need?
I might even refer friends.
Customers’ money is not for devaluing or cabbage stuff again.
Quality content or service brings customers again and again.
Reverse drives away loyal customers. Every dime spent to keep potential customers coming back is a great deal that saves costs.
Customers or clients are ready to stay with a brand for life because of the value they get.
That’s why the customer becomes worried when a choice product is out of stock from the particular storefront.
Because credibility and trust have made him never trust any other brand.
How can you build a trusted brand, where loyal customers never want anyone rather than yours?
The brand is not built in a day or a few years.
Rather a commitment to what you offer over a long period.
It’s built by giving valuable, relevant content again and again to loyal customers or clients.
Giving quality, not quantity makes the difference.
Whatever marketing strategy you deploy, never forget content marketing, it weighs better than any form of marketing.
It can drive leads faster and much faster if well-planned.
It’s the key and backbone of making massive sales.
Do you think you get value for your time, share with somebody.
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