Here we are talking about Lead generation for digital marketing agency growth and development in revenue and all over.
We are living in a world where businesses want leads everyday for optimum sales.
Lead generation is one important concept agencies will never want to ignore. Because every agency needs conversion in sales.
Hundreds of millions of prospects who go online daily seek for valuable services or products. This means a lot for agencies or businesses. No agency wants to miss these opportunities.
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Now prospects are wiser, they search for relevant information about products before exchanging money for value.
“Lead generation can help your sales teams spend more time selling and less time with administrative tasks and prospecting, because you are giving them warm and qualified leads.
… according to a recent benchmark study by Marketo, companies with mature lead generation practices achieve better sales productivity and higher revenue growth” – Marketo
What Exactly Is A lead?
A lead is someone who has shown interest in buying a product or service.
Lead goes through the sales funnel before arriving at a deal between salespeople.
Some prospects may back-out in the funnel trip, if the offer wasn’t fully agreed (bad lead).
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Types Of Lead
- Sales leads
- Marketing leads
- Investor leads
Changes In Lead Generation
Before the evolution of internet technology, companies spent huge sums of money for mass advertising in a few sources.
Since the advent of the online market, prospects read a lot of reviews and information before making a decision.
Now companies are struggling to be seen by buyers in the internet space.
Learn more: Crazy Way To Sell On Whatsapp
This shift has massively allowed buyers to make decisions on sales, no longer the other way round.
Lead generation tries to convert prospects to customers. However, whatever measures deployed should generate as many leads as demanded into your marketing database.
Benefit of lead generation is enormous across every industry. Align your strategy to newsletter, e-book download, blogs, video tutorial or any.
By constantly targeting and retargeting leads you’re sure of gathering massive databases and close sales.
One way to do this is by categorizing leads to age, demography, interest, job title and financial class or more.
Because targeting every lead during the campaign generally will make no sense and success may be defeated.
Besides, walking leads through the sales pipeline. Understanding who’s your lead in the journey helps to know who showed interest.
Be ready to filter cold lead from warm. Always engage leads until the deal is close.
Lead Generation Strategy
- Social media
- Email sign up
- Online advertisement
- Industry invents
- Opt-ins form
- Live Video Broadcasting
- Free e-books download
- Free Pdf guides
- Video tutorial
- Direct traffic
- Content marketing
Let’s get down to the details…
Social media: signing up to social media with the intention to reach an audience with the headline of your post or short post linking to your site.
When you post valuable content many will most likely click the link and be directed to your site.
Email sign up: this concept allows website visitors to sign up for free gifts or comments on posts. Through it, constant email follow up is made with attractive lead magnet.
Forum: search for your niche forum, sign up and contribute informative ideas and embed your link to get visitors. Make sure you’re actively participating daily or weekly.
Online advertisement: do your campaign leaving opt in form for leads or prospect describing your business.
Not everyone will purchase something that might show interest.
Industry events: whenever you’re invited for industrial events either training, seminar, conferences leave your website contact in the hand of people in the form of a business card or any.
Opt-ins form: providing opt-in form stands a better chance to capture visitors and reduce bounce rate.
If all features are placed correctly with a call-to-action button. Getting leads will never be a problem.
Webinar: Anchor a webinar to engage marketing leads will greatly capture them. Webinars have proven to be one good strategy to take lead.
When you host a webinar your live: you can interact with participants directly through chat. Besides, live streaming can be made on YouTube, Facebook and Twitter.
Free PDF guides: providing free Pdf guide, well written guide and embedded several website links can never make a bad lead collection strategy.
Maybe “how to use Instagram story for marketing.” Or “the right way to use Facebook ads for conversion”
First of all you must consider the struggle of your audience before providing a guide.
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Video tutorial: research has shown that video attracts attention and teaches faster than any other. Though it is difficult to produce quality video.
With an increasing number of new video making software available daily one can produce highly educational video tutorials.
Asking prospects to drop email for downloadable links. That’s a good way to go.
Newsletter: look at strategy places on your site either left or right side bar to position newsletter sign up will most likely be a good thing.
Direct traffic: What can you say if your visitors happen to see your site on the front page of a search engine?
If you can set every parameter right for search engine crawlers to shoot your pages in front of web searchers.
That’ll be fine. This way new visitors can come and be loyal customers. It saves cost for paid advert and increases sales tremendously.
Content marketing: writing appealing content is a super way of ranking high and getting leads.
Informative, educative and entertaining content fires visitors’ minds into wanting to drop every information you want as long as you proffer solutions.
The more quality content provided the more likely your audience wants to trust your brand and stay with you rather than anywhere else.
And will purchase your product over competitors. It makes you an authority or expert in your niche. Eventually when making a purchase decision their loyalty will never go away.
Similarly, content marketing shows you care for your audience and want their best. Giving them high quality content will trigger a “tell a friend” decision, that’s one refer another.
Arguably, new leads will be generated daily through them.
Read more; The Power Of Content Marketing
A case study from InsideOut
“4-step content marketing strategy helps InsideOut improve lead generation by 388%, achieve 20% higher click-through rate and decrease the ’unsubscribe’ rate by 87% within 6 months.” – according to www.truconversion.com
Lead Generation Process
Lead generation is the process of attracting a prospect with various lead generation methods until sales are made to your product or service.
Knowing the value of lead, detailed information should be voluntarily provided with juicy bait from lead.
“The lifeblood of sales is lead.” Generating constant lead is necessarily the focal point of thriving business in present reality.
Factors of lead generation process
- Landing page; get on the drawing board, design an irresistible landing page with a colorful header.
Lead capture forms: collect user details and exchange for valuable offers.
- free offer/bonus: let offer has a time beam added to enable prospects to act very fast.
- Call-to-action: always make call-to-action buttons very appealing, that allow visitors to click. Entice prospect emotion with it.
HAVE A LEAD FUNNEL
“A lead funnel is gathering leads with establish system in a funnel like shape process until prospects is turn buyer.”- Humphrey Udoh
Lead funnel takes the shape of a funnel. From top to bottom is the buyer journey lane.
“Lead funnel takes the typical AIDA (Awareness,Interest,Desire, and Action)to the next level, defining the stages of the buyer’s journey from landing up on a website to the point of sale. While for buyers the funnel is segmented into four different stages that lead passes through on, the journey through the funnel is a little complex for marketers.” According to www.truconversion.com
Stages of funnel
- Top -of- funnel: this is a gateway of sales funnel journey where prospects drop details for product/service interaction.
This part should be taken very seriously; any breach of communication you might lose your prospects.
Take close look at warm lead interest and
Carry them to the second stage.
- Middle of funnel: any warm lead may end becoming a buyer. At this baby stage, present every enticing strategy; get them engaged with your product, offer or palliative to accommodate prospects.
Here you need constant contact to show your interest to give a real solution.
- Bottom of funnel: finally lead is taken down to make a purchase.
- If you lead a close deal, definitely loyalty will be established.
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