Check out listed 25 steps to boost website traffic the right way. Every website needs traffic every day, if a site doesn’t increase traffic it becomes stand alone tree. How can it boost revenue with zero traffic?
It is good to design website but without traffic nobody is going to see your offer. And website is design to get leads, visitors and customers.
There are steps or metrics use to increase website traffic.
Either paid traffic or free (natural) traffic. It has become a big issue for websites, blogs, sales funnel to generate traffic the natural way.
Some blogs have zero visitors in a day hence; no money was made for that day. Why? Website owners don’t know the exact way or steps to increase website traffic.
If you have this kind of challenge don’t worry, after reading this article; you’ll know exactly the right way to increase website traffic.
And the right sources to get them. So, worry no more about traffic after now. Though, we have more than 25 steps to boost website traffic on search.
But you need to start somewhere to reach.
WHAT IS TRAFFIC
What is traffic? It’s the number website visitor in a given time, old, new and referrals.
Direct and indirect traffic sources.
Website traffic is access to your business, when more people see your business: I mean the right traffic it means money.
There is chances to get more sales with huge traffic.
No business owner wants its site to be dormant, unless you don’t you need money.
TYPES OF TRAFFIC
• Organic
• Paid
• Referral
• Direct
ORGANIC
Organic Traffic is traffic that comes from search engine naturally.
About two-third of all online searches comes through search engines like Google, Yahoo, Bing, Yandex and more.
With the aid of SEO metrics, website can rank very high on search which in return will increase traffic naturally.
If every search engine rule is obey, chances are that all or almost every items will show on search. Which will enhance greater return in revenue.
Don’t forget quality content still remain top ranking factor on search engine.
PAID TRAFFIC
Paid Traffic is when you search to showcase your Website and advertise your service.
Making your way through paid traffic is good, but it not going to last forever. Maybe because you want your site to rank very high or you want more traffic.
For that reason you pay for advert, how long is it going be on top search? Notwithstanding, some sites place advert campaign for product to scale productivity, that fine.
After all every business wants profit.
REFERRAL
This is referral linking process through subscribers, website visitors, and affiliates, referring domain, back links, feeds, news, forums and more.
The truth is you must ensure, your back link sources are authoritative if not you’ll rank low soon. What I mean is…
Let your links come from reputable sources, not by means of spamming.
But to engage your audience with aim of informing and educating.
DIRECT
Direct traffic comes through loyal customers, subscribers and people who already bookmark your site.
Too, people who have visited your site or known your brand long ago.
Visitors from Social media sites.
Although, Google still consider website with huge social media followers.
To optimize their ranking. It doesn’t use social media refer links as backlinks but means of rating brand authority and reputation.
Social mention can increase site appearances on search engine.
It may be one traffic source, but may not be a very good way to rank on search.
RECENT STATISTICS OF INTERNET TRAFFIC
From recent study daily traffic on the internet alone is almost like half of the world population.
Internet Users Today—4,621,317,870
Internet Traffic—6,990,500,369
Google Searches Today—6,115,798,701
Website On Internet today—1,786,011,900
Daily Blog Post statistics on Internet
Blog Post Publish today — 5,885,907
Above is the data collected some days ago, about internet user and traffic per day. Number of google searches, websites that goes live daily.
The figure is alarming. showing that , there’s huge traffic on the internet and you can tap from it. by making your site visible on search engine.
This information was collected as at time I write this post. The statistics keep raising by the second.
25 ACTIONABLE STEPS TO INCREASE WEBSITE TRAFFIC
1. CREATE RESPONSIVE WEBSITE
Creating website this days is pretty easy with advent Content Management Software (CMS) like Joomla, WordPress and the rest.
Responsive website is the one that is user friendly and compact able with any device, like mobile, tablet and desktops.
It enable search engine like Google to quickly index your site. However, any non-responsive website becomes victim to Google penalty and will not be index.
Google wants every site to be mobile friendly.
Check how mobile friendly is your site: on Google
2. USE OUTSTANDING DOMAIN NAME
Every business that needs to succeed must use outstanding domain name. like a name familiar to that of your industry or unique name that is easy to pronounce or call. Then uses dot com, uk, ng, io and dot net extension or similar.
Not something very difficult to pronounce, not easy to remember and full of lot of hyphen.
E.g www. Stone-crusher-for-everyone dot ml. Because search engine may find it hard indexing and ranking your site.
3. MAKE META TAG TO BE OF GOOD QUALITY
Put down page meta tag written down correctly so that search engine crawler can index. It bring quality search traffic. Maximum is 60 for meta title and page description as 140 letter maximum.
4. REMOVE BROKEN LINK
Use broken link checker to check broken links, if not broken link will demote your ranking. The Plugin is seen on WordPress Plugin Page.
5. WEBSITE CONTENT MUST BE ABOVE FOLDER
Take your website post out of folder. You know why? Any content display at front page make visitor easily seen your post or what you offer.
Search engine favor content above folder site. Because it can quickly be available at user’s search.
6. REMOVE DUPLICATE CONTENT
Remove every duplicate to avoid being rank low by crawler.
When a site has multiple use content it becomes very hard to crawl and index because it doesn’t know the original.
7) PUT BREADCRUMBS FOR BETTER NAVIGATION
Put breadcrumbs if you want your site to look very responsive to users. It aid easy crawling and speedy ranking since the site can easily be navigated.
When a lot pages are compress together, everything will look very confusing.
But with breadcrumbs it’ll properly arrange every text and pages in good order. Which will reduce bounce rate?
“It reduces the number of action visitor needs take to get to a higher- level page and they improve the findability of website sections and pages.” –smashing magazine
8) KEYWORD IN STRATEGIC POSITION
This days keyword is not place just any where but in strategic areas.
Use every keyword and corresponding phrases in key position that best describe your content.
Focus every keyword with different phrase, in paragraph.
Do not use one keyword many times, it may hurt ranking.
You can find keyword by visiting Google search console to know exactly what people use to search for your website daily.
9) BOOST SEO TRAFFIC WITH LSI KEYWORD
Keywords like LSI(Latent Semantic Indexing), are keywords related to main keyword.
LSI is what search engines mostly apply to check what’s related searcher demand of the original keyword.
It’s always connected to the original.
When searches made are related to the original, search engine will display LSI to accompany main search.
Which increases the chances of your article appearing on search.
It contribute to more keyword density on an article.
For example, if you use “best pasta in town” Google may not assume your article is all about Pasta,
it’ll crawl to see if it can see it in title,content, alt image and the rest.
Further again, the bot will go check the entire article to see if it contain any LSI. Like, “good pasta”, “delicious spice pasta” or any similar word.
If LSI is found, thumbs up; to the moon immediately for searchers.
Recently, Google came up with new policy in research paper that they use “words frequently occurring together”
to measure what the main of an article is.
10. INSERT KEYWORD IN TITLE, H TAGS AND DESCRIPTION
Have you considered how to put your keyword or you’ll fix keyword.
Well, in title, head tag, description. Because these are focus areas of search engine when indexing.
Make them not long or short but midway. Unique and fix in strategic position.
According Neil Patel, “title tag should be in your main focus keyword.”
Which is also one of the 25 ways to increase website traffic.
11. FOR BETTER SITE RANKING OPTIMIZE EVERY IMAGE, VIDEO AND INFOGRAPHICS
Do you know you can optimize images with alt tag to appear more on image search? Yes, you can.
Whenever crawler bot indexing, it’ll read image text and optimize the media file.
Because you can alt tags to any media file associated to any article.
It improves the way searchers can easily access your post.
12. URL POST MUST BE VERY SHORT AND SIMPLE
Google ranking factor for URL length is between 75-120 character long.
It must very, simple and easy to read. Too, let it contain keyword.
According to Placelab, short url rank higher than very long URL. Because it takes a long time to open.
Quality URL must contain; anchor text and parameter.
Page name e.g http:// or https:// and website domain name.
Also, keyword of article.
According to Placelab,
URL length is listed as #46 on Google’s top 200 ranking factors
URL path is #47 on Google ranking factors
keyword within URL is #51
URL string is #52
URL must be user friendly not too long
13. DO INTERNAL CONTEXTUAL LINK ON EVERY POST
Whenever new post is publish, older URL link must connect it. Especially, popular traffic post.
To help generate traffic for new post.
Contextual internal linking help site navigation and ease indexing pages.
Also , it promote website rank on search.
14. SEPARATE POST URL WITH HYPHEN
Most search engines now appreciate site permalink that has hyphen. Which very important you.
E.g www.winnergolf.com/best-golf-play-tricks
Because crawler can optimize that article faster base on ranking factor.
15. FOR BETTER RANKING ON BING AND YAHOO USE META KEYWORDS
Though meta keyword is no more ranking factor of Google, Bing and Yahoo still value it.
This way, it’s still valuable for ranking. Still fix it in your content in a conspicuous place.
16. APPLY OUTBOUND LINK TO REPUTABLE SITES
Get link from authority sites to improve site authority and ranking.
If link comes from reputable sites, it’ll boost your ranking factor.
17. INSTALL BUTTON FOR SOCIAL SHARING
Whenever post is publish share to various social media sites. Ask your audience to do same.
It will go a long way to popularize your content on social community.
Which in return will make search appearance more often.
18. WRITE USER CENTER ARTICLE
Content still remain central ranking factor, user generated content give very high ranking than any.
Know your audience. Go to Google search console and see what keyword user use in finding your blog.
Then come back and write article around it.
19. USE BULLET POINT AND ARTICLE NUMBERING FORMAT
Use bullet point to emphasis your point to show key areas of article. Numbering system still works today. Still use both to register facts into reader’s mind.
20. WRITE EYE CATCHING HEADLINES
The eye of your post is the headline, it attracts user’s attention and increases Click Through Rate (CTR).
But if it catches attention then you’ll most likely have high bounce rate.
Craft something very interesting but include article keyword.
You know there are thousands of related article flooding the space competing for optimization.
But if your stand out, it’ll attracts more readers soon next.
21. WRITE LONG AND REFERENCE DATA CONTENT
Quality content with 1500 characters and above with good citation , backlinks from authority site is worth reading by users.
This can kind of post will go up on search very soon.
Keep a standard of content you’ll give reader’s.
Search engine like Google also, optimizes quality content on search ranking.
22. CAPITALIZE KEYWORD FOR USER’S BENEFIT
Use capital letter on Keywords to make emphasis for user’s benefit. This is what makes user’s to benefit from your article. Too, understand what exactly you are talking about.
23. USE HD IMAGES AND QUALITY VIDEOS WITH LINK
Let your images be of good quality and topic related one. Put feature images that will appear on social media whenever that article is posted.
Get good images from Istock, Pixabay, Dreamstime etc.
24. OPTIMIZE WITH APPROPRIATE TOOLS- GTMetrix
Load time is another factor search engine uses to rank Webpages. If a page load slowly it’ll be difficult for search engine to optimizes. It’ll get bored to users to flip your pages.
Use the right plug-in to boost page speed and fast load time. Like SEO booster for WordPress etc.
25. PROOF READ POST BEFORE PUBLICATION
Before any article goes live, ensure it is properly proof read. Check every error and correct every mistake before publication. Read through your post before you live.
ADDITIONAL STEPS TO INCREASE WEBSITE TRAFFIC
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26. AVOID TO TOO MUCH POP UPS
Avoid too much popups because it’ll increase bounce rate.
Users will most likely leave your page to competitors.
27. YOUR CONTACT PAGE MUST BE OPTIMIZE
Optimize contact to appear on search to let search engine know your site is genuine.
Searchers can transact business with you.
28. SITE MUST HAVE SSL CERTIFICATION
Encrypt website with SSL for trust on search and financial dealings.
Too, google optimizes https:// faster than http:// url.
29. INCREASE UPTIME WITH CDN PLUGIN – CACHE PLUGIN FOR WP
There are several Pagespeed plugin to boost your site. Do search the one suitable for your brand. Check its compatibility before use.
30. CROSS BROWSE WEBSITE ON MULTIPLE BROWSERS
Test your site on various site to know which one is appearing irresponsive edit and load site.
Because all users doesn’t use the same browser. What appear good on Chrome, may appear awkward on Firefox.
31. USE AMP PLUGIN FOR MOBILE SEARCH ENGINE RANKING
50 % off website user are on mobile, that made Google to index a site that is mobile friendly.
If your site violet mobile friendly rules the ranking will come down immediately.
Use AMP for WordPress to make your website mobile friendly.
32. USE KEYWORD AT URL BEGINNING
Every article has keyword, the position of keyword still remain vital.
keyword must be at the beginning of URL unless otherwise. It can be in the middle.
33. KEYWORD IN FIRST PARAGRAPH MUST BE FOUND FOUR TIMES
Make your post such that keyword will be found four(4) times in the first paragraph. It show that article is natural or the writer knows what’s talking about.
34. TWEAK MODIFIERS IN YOUR TITLE
Improve good user reading with profitability modifying words like; “list”, “top”, “guide”, “2020” in post title.
35. SUBMIT SITEMAP TO SEARCH ENGINE
Then submit your site map ON Google search console. It helps to crawl the site constantly and index pages whenever new post is being published and many order benefits.
Conclusion:
If you follow all these steps religiously and apply every steps properly. Let than no time your site will become popular.
If you have any point have not mention you comment let’s hear your voice.
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By
Humphrey Udoh
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