Plugins are given line of codes or block of codes that makes a site function effectively when installed. It means a lot to any responsive site. Without it sites will perform very hack ward.
With just pick and drop or click and install plugins can find their way into a blog in few minutes.
Even a beginner can easily do it without having programming knowledge.
Every site needs this to function and aids its performance after installation.
There are millions of plugins on various cms(content management software) platform like wordpress, drupal, joomla and more. Some are free and others are paid plugins.
Here we are going to talk about essential plugins that can match wordpress platform for digital marketing.
When you first install wordpress, you’ll see blank site without theme or plugin. You have to choose what theme and plugin to install. Here I’m not going to talk about how to set up a blog from host server. From dashboard you click theme to add new theme and click install.
Again, you go to dashboard to click on plugin, from dropdown bar click new a search box will open to type whatever plugin name you have in mind.
Then you click on search to see your choice plugin, after that click install and activate; it’ll automatically install.
But you need a lot of plugins to make your site perform better.
HOW TO SEARCH PLUGIN FOR DIGITAL MARKETING SITE
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If you’re new to wordpress, want to set up site or change underperforming plugin you can do that in the following steps.
Go to dashboard click plugins, click new and type “SEO PLUGIN” many plugins will show up choose the one that will be compactable with your WordPress version.
Plugin will instantly show and start working.
1.) CHECK THE REVIEW
The number of starts to know good pluginis 5 or 4.5 is better. That means the plugin is good. Because it has many 5 or 4.5 star review. It enable to use install the new plugin. Note some plugins have developer’s error that limit their performance.
2.) CHECK NUMBER OF USERS
Many times, on the search bar the plugin you choose will show how many users and review. To know good plugin it must have many users above resemble plugin.
Just like if you type “ahrefs plugin” and” smartCrawl”
3.) CHECK COMPACTIBILITY OF PLUGIN
The designers of plugin have their specification, version of wordpress it can work on.
Now, users are also expected to read carefully the plugin description before installation.
4.) BEHAVIOR OF PLUGIN
Some plugins can slow your site making load time take a longer period. Others makes site turn blank which might prevent usability. You may never know until you carefully uninstalled which might take time if no proper troubleshooting is done.
5.) THE SAME FUNCTION PLUGIN
When searching for new plugin always read description of plugin before installation that will enable you avoid the mistake of installing two plugins that serve same purpose.
In case you mistakenly install “Yoast SEO” and ”Squirrly SEO” or “Gutenberg” and “Elementor”
It will be an issue on your site.
PLUGIN FOR DIGITAL MARKETING SITES
Not all plugins that can work in given niche, though some might work for all.
Here I’ll like to list plugins which you can use as digital markerter for wordpress site.
STEPS TO INSTALL PLUGIN FROM PLUGIN SEARCH
Go to admin dashboard
Click plugin from drop down bar
Click add new
Click add new
On search bar type plugin
Successful message will appear and that is done deal.
The best SEO plugin for google search console analysis. All in one solution in terms of XML sitemaps creation, on-page content analysis.
HEALTH CHECK AND TROUBLESHOOTING
Website may have issues that prevent its functionality but with health check you can quickly detect and diagnose the SEO underperforming troubleshooting.
If your site load time seems slow and you find it pretty hard performing task or increasing bounce rate for visitors.
Install this plugin to check and check load time.
CHILD THEMES CONFIGURATOR
Do you know that customization is very important, therefore use child themes customize your style function, template and widget.
Wordpess has many page builders plugins but Elementor is one such amazing page builder you can never refuse on your blog because it performs just more than what you may know.
Install it, with simple pick and drop every thing on your site will be done at a speed you can never imagine.
From themes, head and footer design to menu even page building is super cool for all. If you miss it you’ve done yourself a great harm. This Elementor gives perfect design for page building. Have a built-in design for any kind of page you want to build. Use by many professional bloggers and website designers.
For content research on about your niche, pay per
Click, tracking most valuable content on your niche and post planner. SEO tools for all success.
It can give you SEO analysis of your site at a go. Solve most difficult SEO problems for search engine visibility.
Consider using Ahrefs because it worth value for your money.
MONSTERINSIGHTS- GOOGLE ANALYTICS
One of the goals of site admin is to making sure visitors come again by tracking them through the right means.
Which is using monsterinsight to see the behavior, which post most visited, where the most traffic comes from best time of visit and more.
There are lot of hackers online attacking vulnerable site, downloading information which available to exploit users.
With loginizer you can stop suspicious IP address, fight brute force attack, malwares and much more to keep your site safe.
Recently, team of developers came up with this wonderful idea to create a plugin that monitor Facebook traffic for digital marketing website. With this you can get data for targeted advert on facebook.
You can install it manually or automatically from your site which I did to keep track of all my site visit.
Get wooCommerce support for any eCommerce campaign.
This plugin is new and developed by Facebook Marketing Partner.
This plugin is new on wordpress, free to install by all.
When I first read about it, it seems interesting to me so I quickly installed it on my site.
POST VIEWS COUNTER
You need to know how many view you have per post to enable which post seems interesting to visitors.
Not all post will attract the same view, the same comment post and more.
Visitors have reason for site visit and interest for certain post.
So, to know these post view counter can carefully give you data of number of visitors and date of creating post.
By now you should’ve known that 70% of internet users use their Smartphone that make website create mobile version of their site with mobile menu.
This plugins are essential base on my research but if you know any other one not listed, you can comment below for us to know.
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