What is a content creation career path and how can someone become prolific digital content writer?
As inbound marketing focuses on content creation, it starts with what the writer has in mind before facing the screen.
Internet readers are searching daily for quality content. If you can make your seat with content creation and providing valuable, user centered content for your business or organization.
You may become the next brand. Content attracts audience in any niche; either photography, health, social media, digital marketing or whatever. It depends on individual development and goals.
Several career path in content marketing are available right on before you, when you delve deep into internet. First, you’ll know where you fit; if when people comment your content on social media and other places.
Maybe simple write up, video, image that you just uploaded brought massive contribution. That’s an indication of where you pitch.
Ninety-one percent of business-to-business (B2B) professionals use content marketing as part of their strategy.” – Maggie Butler
Let’s scroll down to business;
- What is content?
2.) What is a content creator?
3.) What is content creator career path?
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WHAT IS CONTENT?
Any document that appeals user’s attention and adds value, it’s creative, educative and informative also entertaining.
Responsive web pages, fonts, beautiful themes well designed user interface cannot bring the cash.
When you think about content you talk about money, profit and brand. – Humphrey Udoh
For YouTube is video, Instagram is photo, FaceBook is images, text, video, animation, gif and anything. The list is endless.
What made “ YouTube $16-$25 billion in annual revenue: Netflix raked $18 billion revenue in a year?” What about Google, FaceBook, Twitter and the rest.
All these “Digital Titans” made hugged revenue because of content.
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WHAT IS A CONTENT CREATOR?
Content creator is a professional who creates media content for publication in any digital marketing settings. It could be in any form of media document but focus on ends user.
No matter what responsive website you put up, if you don’t develop user base organized content; visitors will most likely back out.
People go online because of content, you read this post because it is content and I publish this stuff as content.
Internet itself is content, everybody likes content.
What goes viral online is content. Ultimately, it brings conversion of product or service to any organization.
The king of the internet is content; so everybody say “content is King.”
I recalled, discovering a restaurant in my neighborhood where food served to customers is almost calling for come back.
After my first patronage, the young man who created this idea; decided to sit down waiting for meal any day before launch hour.
Considering content creator; you’ll think of meticulous, creative thinker who likes innovative stuffs.
Who can think, research, create, plan, organize and publish interesting content.
There’s always a person(s) behind viral content.
The money is in content and content is the money – Humphrey Udoh
Besides, content writing could be done a thousand and one ways. Contemporary tools available online allows anybody to write content, if the craft is developed. We know all internet users write content.
“ A New York Times best-selling author, said Sharing content isn’t enough. Engaging with the content you’re sharing now makes it unique to you.” Guy Kawasaki
But the career is not for all. Now you know what I mean.
WHAT IS CONTENT CREATOR CAREER PATH?
Content creator career path is one finest skill people use
to tell their brand story.
Digital marketing outsider will never understand career areas in content creator.
- Content Researcher
- Content Creator
- Content Planner (Strategist)
- Content Developer
- Content Editor
- Content Publisher
- Content Executive
CONTENT CREATOR SKILLS
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- Be inspired: getting inspired actually that is drive before you start to put things down.
- Know your audience: whatever industry you try to pitch, know what the audience need and give them. Be it visual audience, text, audio, photos, emojis, gifs or whatever.
- Network with others:by joining forum, social media groups, feeds meeting with polish minds can make grow into big shot in the profession.
- Self developer: taking a job role of content writing involves becoming versatile is gathering information from multiple medium . Both in your industry and outside.
- Read wide, getting to feed your mind with whole lot of information. News about industry, related industry and others
- Time manager: very conscious on plan program to meet target.
- Basic knowledge of SEO( Search Engine Optimization): with fundamental SEO knowledge, tweaking key phrases wouldn’t be any problem.
- Understand the working and usefulness of CMS in content creation(CONTENT MANAGEMENT SYSTEM) like WordPress, Drupal and Joomla.
QUALITIES OF CONTENT CREATOR
There are many qualities content developer needs presently, because of rising need of content and industry challenges.
- Must must be able to write
- Must be able to speak fluently
- Must be able work with others or team members.
- Must be well organize
- Must be a good planner
- Internet adept and its tools
- Possesses basic knowledge of some programming languages
- Must be a creative thinker and open minded fellow
- Must be flexible to accept new trends
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CONTENT CREATOR RESPONSIBILITY
Some of content creator responsibilities are;
- Create content copy for industry or organization publication
- Use industry expert’s voice and testimony as article
- Research ideas for related topics
- Prepare appealing user’s centered content
- Know your KPI (Key Performance Indicator)
- Share content in multiple digital media in different format
- Meticulous proofreader and content editor
- Publish and monitor content performance on various digital media’s
- Measure performance statistics and user’s engagement
- Collaborate with marketing team to meet conversion goals
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