Digital marketing is the pathway to huge profit in business now and its career path keep increasing rapidly year by year. In recent times many career path have emerged and still growing.
Since, it’s evergreen with promising future, big social media brand’s keep employing digital marketing professionals to fill their available gap.
The worldwide marketing’s is changing faster with digital marketing at the front burner; careers we never know in ten years ago are now available in digital marketing space. Besides, digital marketing’s remained integrals path of any business; every business wants the best marketing strategy’s and career person in its team. Any business that fails to adopt digital marketing strategy will find it pretty impossible running with competitors.
Statistics available shows that internet
has about 4.57 billion active users already. About 3.8 billion people use the social media space. The astounding part is, 55% of people globally uses the cyberspace with this record, it shows that people prefer to do most of their activities online than offline. Besides, internet has enable information accessibility easier.
WHAT EXACTLY IS DIGITAL MARKETING?
Digital Marketing is the science of using electronics (digital) tools to advertise, create awareness, and collect leads to increase sales on brand.
Either service or product you offer is almost the same thing.
However, various tools are available in digital marketing. Like, sales copy, sales funnel, website, sales letter and leads funnel and more.
All these tools are integrated to make digital marketing process complete.
Digital marketers knows exactly which tools works and how to optimize.
The digital marketing world is broad, lucrative and less competitive since it emergence in 90s.
There are many companies looking for professionals in digital marketing to fill the gap in their organization. As it’s the future of marketing globally.
The digital professionals the have more money for them.
Now, we need to know various career paths available in digital marketing.
How to start, and what it takes to be a digital marketer. Though the space is complex, still expanding.
CAREER PATH IN DIGITAL MARKETING
- Affiliate marketing
- Chat bot marketing
- Content creation
- Content marketing
- Content Planning
- Digital video advertising
- Digital Marketing Strategy
- Email marketing
- Graphic design and animation
- Lead generation
- Messenger marketing
- Mobile marketing
- Online marketing
- Pay per click
- Pay per call
- Search engine marketing
- Search Engine Optimization
- Social media marketing
- Influencer marketing
- Information marketing
- Video blogging (vblog) and more
Affiliate Marketing is type of career where marketer sells company product for commission. This career has been for long and oldest among all.
Blogging this career is very popular and several people delve into it to make money. Blogging is about writing article on a niche to make money or for entertainment.
Read more here, https://www.elivechat.com.ng/fundamental-of-blogging
Chat bot Marketing is an automated form of marketing which machine is deployed to marketing’s product to humans. Result from automation has been amazing. It has been predicted to displace some human careers in future.
Content Creation career person brings valuable, user centered information to engage client and users. Content creator makes research, plan and create content for organization and business. One of the most difficult thing to do in blogging is content creation. Because you don’t just create content, you should know what your audience like, desire and want to read. Quality content will stand better chance to be optimize by search engines. you should also find by research what users, use in finding your brand on search. then create content around it. That is where Google audience research and Facebook custom audience comes into play.
Content marketing is a way to get noticed is content but very difficult to create content if not plan or without competent career person around you.
Content Planning, career path here is about planning content for timely publication. Also to target different audience.
Digital video advertising sole target is to sharing video content to get more engagement online. Though the career path is broad. You need proper training before you get started.
Digital Marketing Strategy; every marketing has its strategy, but strategist knows how to optimize the tools at anytime considering the user behavior and market trend.
Email Marketing: is the use of electronic mail to sell product or service. Professional email marketers can craft very persuasive email copy which leads will never refuse. The turn around sales will be massive. Constant email will keep a lot of loyal customers.
Ecommerce: going by present record, ecommerce is the most lucrative career in digital marketing. Selling physical product from any niche you can think of. There are a lot ecommerce people who are big shot today, making 7 to 8 figure in multiple niches. But you need a mentor before you can start. If not, you may bit your finger.
Online marketing is type of marketing that involves web base tools to reach buyers. Such as forum, internet search, internet,banner adverts, pdf, guide, article, news letter, campaign, and general form internet marketing strategy.
Pay per call; not very common skill in digital marketing, form of affiliate marketing where company pay you to advertise services through phone call. You sign up, choose your vertical either automobile accident, house cleaning, technical services, medical or rehabilitation and more.
Very lucrative but technical career path.
Search engine marketing; using search engine like google AdWords to expand business reach.
Search Engine Optimization; the most difficult career but where you patiently how search engine rank website on front page. Using algorithms, standard rules and protocol that brings site on top of search naturally.
This is integral career path in digital marketing. SEO reduces cost of advertising because seo brings site visible before million of targeted audience.
As an expert who wants brand up the ladder of sales must be patient and smart enough to know and follow search engine rules.
Social media marketing is the use of social media network to reaching out to major internet buyers.
More than 60% of internet users come from social media.
Engagement on this space keep increase year by year. Various kind of niches and career people are found here.
Pinning your career here requires good certification, skills set.
There are wide area of approach use in converting sales.
Like Facebook ads, Twitter ads, YouTube ads, Instagram ads, Linkedin ads and the rest.
Fan page and group creation; different kinds of ads campaign and split testing.
Influencer marketing implies collaboration with celebrity, social media influencer to promote your product.
Making them brand ambassador, allowing them use your product and recommend to millions of their fans.
Now you know what means. You can choose career on this part; making unique and you’re good to go.
Information marketing; do you have passion to sell digital products? Choose this area and start making money selling ebooks, digital courses and videos.
One thing about digital product is that, you write it once and make money forever.
By duplicating the same product over and over to customers. Since the market is huge and lucrative, you have nothing to loose.
Video blogging (vblog) this is where Youtube comes to play, making video, creating channel and monetization is big skill on Youtube today.
If you’re not video shy then start making video on YouTube after getting one thousand subscribers, business is set for monetization.
Many Youtubers make thousands of dollars daily and you can be one if you take action today.
There are newest career path emerging that may not be included until fully formed.
We hope to see better side of digital marketing in future. Since the growth rate is multiplying beyond expectation.
From the image below to shows exactly how digital marketing works from beginning. to the the end
These are some digital marketing career I could remember at the moment.
With these, you can choose the right career to go.
Either you start with one or more, depending on your ability and skills.
Then you keep your skills by constant reading, learning and practice.
Too, have a mentor and give more time to it till you’re perfect.
I’ve showed you the money, it’s time to make it happen.
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