Today’s post centers on digital marketing trends in 2024. In this fast evolving world knowledge is becoming key to succession business. And knowing which digital marketing techniques will trend in the years ahead is necessary.
We are already in the knowledge base economy and your approach toward what your about to read will guide you to stay ahead of your competitors.
Putting into consideration insights, marketing channels and best strategy to embrace. Knowing already that the digital marketing world is dynamic and fast developing.
Is not slowing down anytime soon. Those early adopters will be ahead of competition.
Maybe you’re asking in your mind what is the future of marketing in 2024?
Some of top digital marketing trends are listed below:
- Video Marketing
- Voice search for Search Engine
- Influencers marketing
- Argumentative Reality
- Artificial Intelligence (AI)Marketing
- Social Commerce Marketing
- Data Privacy In Marketing
1.) Video Marketing Trends
From what we’ve seen in 2023, video marketing will be pulling waves in the years ahead. It’s clear that video content will most likely to be top digital marketing trends in 2024.
Instead carrying big huge shoulder base cameras to capture an event many content creators prefer taking with them Tripod and smartphone to capture and create content.
ii- Short-form videos are making more return on investment and brands are getting more engagement from their audience.
iii- Smartphone content Production is on the raise.
Smartphone video production apps are doing exactly what big studios do with minimal effort and less cost.
What this means is that using an Iphone to shoot quality video takes less time and reduces cost. I do similar things whenever I’m producing marketing videos on my Android phone. With a video editing app installed on my phone.
Even some video producers use it to make their video production.
2.) Voice Search For Search Engine
We are beginning to see the rise of voice search on search engines.
This will not slow down because more and more people are going to make use of voice search to find what they want online.
Even now some search queries are done with Google assistance, Cortana, Alexa and Siri.
This tells us that a long tail keyword will be important to SEO strategy to target these voice searchers. We are going to see a rise in voice search as part of digital marketing trends in 2024.
Here are some facts about voice search in 2023 and beyond:
- There are about 1 billion monthly voice searches with smartphones and voice search devices on the Internet.
- Before the end of 2023, voice search revenue is expected to reach about $40 billion due to its rapid growth.
- More than 57% of smartphone users now use voice search during a local business search on Google.
- It was said that we should “Expect a major surge in “near me” and local searches, which make up 76% of
voice searches, set to triple as users look for local business info directly” – Synup
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3.) Influencer Marketing Trend
There is definitely going to be an influencer marketing surge in 2024.
Many influencers are cropping right, left and center. The one’s with a huge following are making a lot of money doing advertisements for brands. But the trust factor is their issue.
In reality some big brands are losing interest in doing business with these big influencers due to lack of trust.
-In 2024 we are going to see more micro influencers making waves. From digital marketing trends we are seeing now it shows that most business will navigate to micro influencers due to trust factor.
Because of lack of relatability with their followers, trust even if they have high engagement with their audience.
-Also brands will most likely do business with micro influencers due to the cost effectiveness.
-There will be a rise in collaboration with micro influencers to monitor successful results.
4.) Argumentative Reality Marketing Trends
If you consider top digital marketing trends to dominate in 2024, don’t forget to tap into the argumentative reality market.
It is part of the top digital marketing trends that are already making waves.
Big brands are already exploring it secretly.
The metaverse projected value is predicted to be around $678 billion by 2030. This can’t be a child’s play industry to partner with in the years ahead.
It will incorporate virtual product view, launches, marketing and live view of products.
Looking at the Metaverse itself you can see more of new emerging technology that is yet untapped.
Some of the big brands that have key into it recently are like:
- Nike; they have created a platform for customers to view Nike products, join their promotional events and make exclusive purchases using the Metaverse.
According to Forbes, Nike has been using the Metaverse since September 2022 and its Metaverse domain has massive visitors up to 21 million.
- Google; Has already created Google Meet as a way of participating in the Metaverse. Now working on creating Google Iris to aid AR glasses for those who will participate in the Virtual world.
- Facebook parent Company Meta; After changing its name has invested huge amounts of time and money into the Metaverse.
Through it has created a platform called Horizon Worlds for social activity in the Metaverse.
- Bloomberg has even predicted that the Metaverse market will be worth $800 billion by 2024.
Exploring the market should be your next target in the year 2024.
5.) Artificial intelligence (AI) Market
Any brand that ignores AI is just playing with the future.
From how AI is trending in 2023 we are sure it will dominate the digital marketing space in 2024 as we wait to see more benefits it will do to the digital marketing landscape.
We are in a technology shift where automation is taking over professional jobs. AI marketing is no brainer for your business.
Every company is looking for a means to reduce cost and maximize profit. Adopting AI marketing strategy will cut cost of manpower and increase efficiency.
According to Hootsuite, Interest was so high that from 2022 to 2023, topics on learning about AI increased by 550%, according to an analysis we conducted of over 15,500 news articles and blogs.-Hootsuite
Amazon is a big fish in AI integration and adaptability.
And everyone is seeing the massive dominance of Amazon in the industry.
What about Spotify, Google AI, ChatGPT which is the master of AI generated content powerhouse.
There are a lot of AI applications on play store and Apply store. Using them will be a game-changer in photo generation, videos, audio, copywriting, advertising and messaging.
There are some that even generate customer support robots to interact with customers and give support to them during odd hours. This has been proven to be effective means of communication.
Facebook Advertisement has been using AI Algorithms to measure impression, click through rate and conversion rate over the years.
It makes many businesses prefer Facebook advertisements because of their cost effectiveness. Result is sure at a reduced cost.
Some of the digital marketing trends in 2024 about AI trends to look out for:
- Autonomous AI
Many people are not aware of Autonomous AI for web based services.
The uniqueness of this AI is the ability for it to use API to communicate with web applications like website searching, web form generation and other API interaction.
It generates a self prompt to perform specific tasks. Examples of this are Microsoft Jarvis and AutoGPT.
In the years ahead it can make autonomous research in digital marketing and make an option between which platform to advertise or spend the highest advertising budget. Just to take instances between Facebook and TikTok.
Other forms of it include self-driving Cars, drones and robotics.
China has already promised to release human-like robots into the market that will work like humans.
- Casual AI
What is casual AI?
According to SmartInsights, Casual AI will be a device that will possess human-like intelligence to assist in analysis and cause and effects of marketing outcome as well as decision making.
- Conversational AI
We know that AI is very broad the application is at the surface level because many digital marketing brands are reluctant to embrace it
Have you ever had an experience of communicating with customer service support? Where a bot is chatting with you?
That is conversational AI. The bot happens to do support service by communicating with humans.
It is possible that this digital marketing strategy will rise in 2024.
Some companies are taking advantage of this application. Like website hosting companies, Drift, Intercom, Zendesk and the rest of them.
- Generative AI
Generative AI is the AI that generates content for use. Be it audio, video, text as well as conversion of text to video.
The recent upgrade done in ChatGPT 4.0 clarifies this fact. Generating AI with content has gone top gear.
This is going to be among the top digital marketing trends for 2024.
We are most likely to see generative AI performing tasks like; interpretation of text, communication with images and having interaction with audio content and much more.
You can read it in my previous article. How I explain all of it is just check it here.
We are going to see more advanced methods of generative AI in 2024.
Already 1/6% of businesses have been using Generative AI since 2022. We are expecting more in SEO, social media marketing and email automation.
According to a Hootsuite survey, Generative AI may be a source of hope for busy professionals like you, but it’s not without risks. Our survey revealed that audiences are not necessarily embracing AI and AI-generated content as much as social marketers are flocking to use it.
- Predictive Analytics AI
In the AI industry, there are many departments and still expecting more.
One of such is predictive analysis such that AI can predict behaviors of customers, prospects and leads.
Using historical data to predict prospect’s behavior.
And giving feedback in more accurate form to target specific prospects until he buys.
Using machine learning applications to gather behavioral data of customers.
6.) Social Commerce Marketing
If you want to stay on top of your game in 2024 henceforth don’t ignore social commerce.
The trend of online buying has gone up since this year.
Customers are now relaxed to order products on social media and make big purchases with confidence.
This trend will continue to rise in the coming year.
The truth is that only those who optimize their websites for mobile use will succeed.
-make the website easy to access on mobile devices.
- have a social media account with your business name
- Join their marketplace to display your product with quality images
- Use a seamless payment system for easy payment
- Advertise on Facebook, Instagram and TikTok adequately.
- Use a fast and instant delivery system to enable quick delivery.
7.) Data Privacy In Marketing
Data privacy is crucial for a business to stay on top of digital marketing in 2024.
Owing to much information on the news about data violation rules by big brands.
Customers’ privacy should be kept secret at all costs.
Following the initiation of GDPR for data protection customers are more aware about their information.
In 2023 more data violation lawsuits were filed against big brands like; Google in September by the department of justice in the US.
The attempted ban of TikTok in places like Montana, FTC taking strict measures against Amazon and using them for enrolling customers into Prime without prior knowledge.
TikTok apps have been removed from Ireland government and agency staff smartphones due to security issues.
Training of staff regarding data management and privacy will affect business against data breach issues.
Trends are the most important focus of businesses for profitability. In this article you can see the top seven digital marketing trends to follow in 2024 for dominance.
If you make proper plans into the future with this information you’ll surely move ahead of the competition.
Because these digital trends like video marketing, voice search, use of AI and social commerce are going to be in top gear next in 2024.
You don’t need to be left out while others in 2024 will be dominating with top trending technology in digital marketing.
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