The Ultimate Guide To Starting Digital Marketing Agency


Humphrey Udoh

Have you ever imagined why it is almost impossible to start a digital marketing agency without the right guide?

The switch to digital marketing is now widespread in all industries.

Following the successful breakthrough in the application of digital marketing concepts globally.

Couple with the AI content creation revolution in the SAAS industry.

These things may not slow down soon.

What digital marketing agency can you start today?

Before that, let me explain what a digital marketing agency does.

It’s an agency that provides digital marketing services to clients using the internet.

Helping businesses reach their target audience online.

As fast as possible, with the most effective tools available.

These tools are driven by digital technology on the internet.

Applying digital marketing skill sets, which are high-income skill sets.

Skills like;

  • Copywriting
  • Content creation
  • Lead generation
  • Website design and development
  • Social media advertising
  • SEO
  • SEM
  • Blogging
  • Web Analytics 
  • Influencer marketing
  • Coaching 
  • Email marketing
  • Sales page and funnels creation
  • Graphics designs
  • Sales and closing and the rest 

But to start a digital agency requires choosing a niche market and narrowing it down to sub-niche.

You can use one or up to three of the skills above to form an agency

Rendering services to small or midsize businesses around you.

Online marketing is very easy to start if you know the way.

How To Find Your Niche As A Digital Agency

From the three major niches; health, wealth, and relationship.

You choose a sub-niche in any of the above.

Like under health, we have sub-niches like; weight loss, diet, and fitness.

  • Make niche research for the brand you want to start

Look for the type of brand that you want to be like and make research about what is working well.

  • Research your target market 

Which marketing do I need to start with? Local market, national market, international, or whatever.

Do I need to focus on B2B  startups or medium size or big brands?

  • Research your target audience

What kind of people will I sell to you?

That is creating a customer Avatar.

The rich, poor, or middle class.

The age bracket, demography, and what interests them most.

There are challenges and how do I get them?

  • Strategies to get them

What will I use to get them?

Is it a free ebook, guide, pdf, video, blog post, or social media content?

6 Strategies For Creating Digital Marketing Agency

  • Start a blog site or website

Every business starts from an office; either in your home or rented place.

Since this is a digital business it must have an online presence. Where people can see what you do. 

What your business is all about and connect with you.

A website or a blog is okay. Jeff Bezos started Amazon from his garage.

Let your online presence be relevant and push from there.

  • Create email list

Get an email list of people who sign up on your website and blog.

Interact with them through email to build trust.

  • Build a community on social media

Build trust by answering their questions. By providing useful information that will help solve their problem.

Proffer valuable information for free.

  • Create Content for this audience consistently.

Ensure you create content on your website consistently.

Gear towards helping them become better in what they do.

Write like an authority, with facts and figures. 

Have a target of making them better than when they first met you.

  •  Give something for free

Give your audience something for free. Free guide, ebook, report, or problem-solving material.

Because digital marketing guides businesses to improve their sales.

Improve their online presence or increase their online presence.

help them to use better technology and follow trends.

Guide them to generate leads or advertise for these businesses.

Do this and collect their emails.

Segment the emails into various categories.

  • Sell them your service

Create a premium product that will be very much valuable. 

Which they can buy.

Create other useful products again in various categories.

Sell these products consistently until you build a loyal community and brand.

Repeat this process and grow your audience constantly.

Steps To Start Digital Marketing Agency As A Beginner

Starting a digital marketing agency requires a combination of business acumen, marketing expertise, and technical skills. 

Here is a general guide to starting a digital marketing agency:

  1. ) Develop a business plan: Create a comprehensive business plan that includes your target market, pricing strategy, and projected financials.

2.) Build a team: Assemble a team of experts in areas such as SEO, PPC, social media, and content marketing.

3.) Establish your brand: Develop a strong brand identity, including a logo, website, and social media profiles.

4.) Network: Attend industry events and connect with other professionals in the digital marketing industry.

5.) Secure clients: Identify potential clients and develop a sales pitch to showcase the value your agency can provide.

6.) Stay up to date on industry trends: Keep up with the latest digital marketing trends and technologies to stay ahead of the competition.

7.)Continuously evaluate and improve: Continuously evaluate your agency’s performance and make adjustments as needed to improve results for your clients.

8.) Legal and financial: Set up the legal and financial side of your business, this includes registering your business and getting necessary licenses, permits, and insurance. And setting up an accounting and tax system that works best for your business.

Please note that starting a digital marketing agency will require a significant amount of time, effort, and resources.

 It’s important to be prepared to invest in the necessary tools and technology, as well as ongoing education and training for yourself and your team.

If not, you’ll not be able to cope with the competition.

Know exactly what you want.

Also read: Definite Guide To Creating Professional. Buyer Persona For Digital.Marketing

Tools Needed To Start A Digital Marketing Agency

There are many tools available to help you start and run a digital marketing agency. Here are a few essential tools that you may need:

  • Project management: Tools such as Asana, Trello, or Basecamp can help you manage client projects, track progress, and communicate with team members.
  • Marketing automation: Platforms such as HubSpot, Marketo, or Pardot can automate repetitive tasks and help you manage lead generation and nurturing.
  • Analytics: Tools such as Google Analytics, Mixpanel, or Omniture can help you track website and social media metrics, and measure the effectiveness of your campaigns.
  • SEO: Tools such as Ahrefs, Moz, or SEMrush can help you track your website’s search engine rankings, identify keywords, and monitor backlinks.
  • Social media management: Platforms such as Hootsuite, Buffer, or Sprout Social can help you schedule and publish content on social media, and track engagement metrics.
  • PPC: Tools such as Google Ads, Bing Ads, or Facebook Ads can help you create and manage pay-per-click campaigns.
  • Email marketing: Platforms such as MailChimp, Getresponse, Aweber,  Constant Contact, or Campaign Monitor can help you manage email campaigns, create email templates, and track open and click-through rates.
  • Design and mockup tools: Tools such as Canva, Adobe XD, or Sketch can help you create visually appealing designs and mockups for client projects.
  • Website design and development:

Tools like WordPress and Wix can help you design responsive websites for clients.

  • Sales page and funnel building:

In digital marketing a sales page or funnel is compulsory.

Tools like; Clickfunnels, and Afrofunnels are helpful tools. Just pick and drop your templates without stress.

Note that the list is non-exhaustive, you might need additional tools depending on your specific needs. It’s important to evaluate different options and choose the tools that best fit your agency’s budget and workflow.


This guide to digital marketing agency startups is an eye-opener to kick-starting an agency.

It provides answers to what an agency is and how to start.

Where to start by creating a sub-niche.

To go down to making market research.

From there you find your audience and categorize them.

Deploying strategies to reach them fast.

Creating content, and engaging your audience consistently.

Build trust by helping for free first and later selling to them.

Gather a community of loyal customers that make your brand in the future.

If you think this is helpful, share it with others who need it.

Like, share, and comment to know more.

Connect with Humphrey Udoh on social media.

Elivechat Team

7 thoughts on “The Ultimate Guide To Starting Digital Marketing Agency”

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