One of the reasons people visits website often is quality content on the site.
Creating quality content allows site visitors login again and again; research for valuable and relevant content.
Value given makes prospect buyer loyal customer for life.
Research shows that one of the basic Google ranking algorithm is quality content. Why must you add value to customers? Because you want their precious being time traded for valuable information.
Information selected for publication as post, on your blog, website, journal, newspaper or advert campaign could be term as content.
Content could be source in many ways; by individual or content creator.
Whereas, content marketing is a different ball game. Advert maybe pretty enticing yet may not convert like content.
Content implies making or sharing valuable information, relevant to prospects and loyal customers.
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WHAT IS CONTENT MARKETING?
According to scribewise(content marketing agency), content marketing is the creation and sharing of information in order to engage current and potential customers, thereby building trust with the audience.
Content marketing is the act of creating valuable information in your niche to engage your audience (customers, subscribers, leads or clients) to building trust around your brand.
When loyal customer loses confidence in your brand: no more patronages.
In other to keep loyal customer, do everything possible within your reach to deliver valuable content. That’s the game changer.
Everybody searches Google instead of other search engines because of its content; quality, relevance and exact information.
Now Google as made a reputable brand among other search engines.
It has hugely dominated the industry that every other brand seems irrelevant to internet searchers. That’s why if you want any information people say “Google it” or “Google is your friend
However, ensure your content meets targeted audience and adds value.
Valuable and rich informational content brings mind blowing result. Although, competition on the cyberspace keeps increasing every single day. Branded content still remains key focus of big brands like, Facebook, Microsoft, Twitter, YouTube, Linkedin and more.
Since “Content is King” just go for it.
HOW TO SEARCH FOR CONTENT
- Question or request from customers
- Current event or challenge in the industry
- Research from journal, magazine or social media
- Forums and reputable websites of your niche
- Pitfalls and weakness of your competitors
- Suggestion from customers
- Needs in your industry
Apart from the above sources, every niche has content gathering tactics. Either digital marketing or any other niches content creation has shifted to users base stuffs this can’t be disputed. Consumers now dictate for brands; flexibility is needed to get along.
Digital marketing industry is fast growing either B2C or B2B, users now choose what they want. The shift in marketing technology brings customers in the main scene and total control.
Also, users go for trusted brand with credibility.
Christine Crandall once in Forbes wrote “buyers took control when information became ubiquitous on the web. No longer dependent upon marketing for information on trends or new ways to solve problems, and equally no longer dependent on sales to navigate the pros and cons of solutions they were considering- buyers threw off the shackles and the rules”
DO YOU KNOW YOUR AUDIENCE?
Every marketer should know it audience before content delivery.
If you critical analysis’s your who, what, why and how? It will be help to craft amazing content your audience will never want to miss. If value is given before money, customers will get along with you without much effort. Make sure you give credible value; relevant content and watch the bucks roll again and again.
CONTENT MARKETING CYCLE
- Plan content
- Produce content
- Promote content
- Analyse content
- Amplify content
- Implement content
KEY REASONS WHY YOU NEED CONTENT MARKETING
- Increase sales
- Save cost
- Customer loyalty and patronage
- Build brand credibility
- Website ranking
- Social media presence
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Content is the present- and future- of marketing according to content marketing institute.
Creating a brand means solving people’s problem for money. This can be achieving if value is giving for money.
If I get value for product offer at Mr A Shopify store front, what stops me from paying high so long as it serves my need. I might even refer friends.
Save cost when money is not for devalue or cabbage stuff again and again and drive loyal customers away overnight. Every dime spent to keep customer or make potential customer close deal is save cost.
Customer or client are ready to stay with a brand for life because of value they don’t get elsewhere.
That’s why, customer becomes worried when choice product is out of stock from particular store front. Because credibility and trust has made him never trust any product.
How can you build trusted brand, where loyal customer never want anyone rather than yours?
Brand is not build a day neither few years. Commitment to what you offer over a long period of time.
Giving valuable, relevant content again and again to loyal customer or clients keeps you get to the moon soon. Quality not quantity makes the difference.
Whatever marketing strategy you deploy, never forget content marketing it out weight any form of marketing; still growing. It can drive leads faster and much faster when plan strategically. It’s the key and backbone of making massive sales.
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