After waiting several months, here is latest Google AI update for search engines. This is going to change a lot of things in the SEO space. 

Either you are ready for it or not it is going to alter SEO webpage ranking. The new ranking factor is necessary owing to the way searchers querying Google. 

From the latest.  This algorithm will now allow Google to show  important web pages on search instead of the whole page.  

That is, paragraphs or related queries will show up if they contain searchers key phrases on Google. Some of these updates are affected already. 

Whereas; others will be carried out before the year ends. The technology behind this Artificial intelligence (AI) is called BERT-Deep learning technology. This is one of Google AI updates for search engine ranking.


As Google is becoming more and more conversational in its information delivery. It is making sure searchers’ demands are very unique and given correctly. That is the reason it has developed this BERTH Technology

BERT means Bidirectional Encoder Representations from Transformers. It is part of an Artificial intelligent learning algorithm which ensures a machine better understands users’ query.

Artificial intelligence machine learning algorithm that works to deliver better search queries for Google search. As voice search is becoming a more valuable search feature now. 

“BERT, which stands for Bidirectional Encoder Representations from Transformers, is based on Transformers, a deep learning model in which every output element is connected to every input element, and the weightings between them are dynamically calculated based upon their connection. (In NLP, this process is called attention.”- SearchenterpriseAI


That is BERT is being featured in the latest Google AI update for search engine. What is the implication of that to businesses?

It means that organic ranking on Google means to create content that will be “hyper-relevant” to users intention and what users queries. The mean point is to create an article based on these four (4) searchers’ intentions. Which are arranged alphabetically?

  • Asking (informational)
  • Do (transactional)
  • Go (navigational)
  • Research (commercial)

 Let’s dive into details



 This shift is needful to help searchers get targeted information instead of showing the whole web page. Though, that is not the whole update. More of these updates are going to be affected before the end of the year. It is going to be one of latest Google AI update for search engine ranking.

Some of these latest changes are BERT, which is already implemented. This is an AI technique of understanding Natural Language Processing (NLP).  Looking at the growing rate of AI acceptance in the digital space. 


Google have updated its search engine rules with BERTH to understand searchers intention and deliver exactly what is queried. And this one will affect only 10% of search. 

But will focus more on long tail key phrases in English language at the moment.

 According to Google; today we’re excited to share that BERT is now used in almost every query in English, helping you get higher quality results for your questions.”



Google came up with a new spelling improvement algorithm with AI. This technology will now understand misspelled words in its proper way. 


This is one of Google’s major breakthroughs in the last five years of research. 

The main motive is to know exactly the intention behind misspelling words in English language. The rest languages may be adjusted in the feature. Another latest Google AI update for search engine ranking.




After announcing the latest AI search engine updates, Google is going to start indexing passages for queries related to it. 

That means, this time if a query is made that would show a passage, or subtopic not all the entire topic would show instead the very passage is expected to show on the query. 

The point is passages are to be indexed on SERPs. And if it is valuable it is going to appear in the present of searchers. Though, this latest passage update will only affect 7% of Google SEO.   

Let’s hear from what Google said; we’ve recently made a breakthrough in ranking and are now able to not just index web pages, but individual passages from the pages. 

By better understanding the relevancy of specific passages, not just the overall page, we can find that needle-in-a-haystack information you’re looking for.

This technology will improve 7 percent of search queries across all languages as we roll it out globally.”

From all indications, it is going to affect only mobile search not desktop. This latest update is going to narrow the passage, not the entire page. 

The point is, businesses that want to appear organically will have to optimize passages to meet long key phrases of Google search queries. If the answer is found between the passage of a web page.   




Again, the next update of Google AI’s latest algorithm is subtitle optimization. This one centers mainly on broad base searches or general search queries. For example, if this key phrase “sport equipment ” it may mean many things in general to a lot of people. And a broad topic to deliver. Because we have indoor and outdoor sport equipment. It will be difficult to rank this kind of broad topic because it is not specific or narrowed.

Another example is a topic like “Phone” since this key phrase is kind of a broad topic it may confuse search engines on what to show; because we have Smartphones, telephones and all kinds of cell phones. 

 It’ll present a random result, since the intention is unknown. Too, it may mean several things to a lot of people. And if you think you can gain high traffic through it think twice; if it is going to walk.   

However, the latest Google AI update for search engine allows webmasters who narrow or optimize subtopic to rank on Google. The completed has promised to implement this before the year runs out.

See how Google explained it; we’ve applied neural nets to understand subtopics around an interest, which help to deliver a greater diversity of content when you search for something broad. 

As an example, if you search for “home exercise equipment. We can now understand relevant subtopics, such as budget equipment, premium picks, or small space ideas, and show a wider range of content on the search results page.  We’ll start rolling this out by the end of the year”




What does that mean, Google will now Optimize 10% of SEO to video content. It will use its AI powered algorithm to know different passages in a video. Give a tag to the video part, analyze and explain it vividly.  

And would explain its content; rank targeted video parts within it to video searchers directly. Now Google will not show the full video for the query but the part that is asked by the user. 

As a means of delivering mix content to search queries. In section by section in timely form.

 Again, it is a huge breakthrough if you ask me; to the video production industry. Google as a major content delivery brand will like to present quality pieces of information be it videos to its users.  


According to the Search Engine Journal;“this going to impact the SERPs and maybe video production and planning to make sure the videos are easily understood, section by section.”- SEJ


 This is how Google explain it:”using a new AI-driven approach, we’re going to understand the deep semantics of a video and automatically

 Identify key moments. This let us tag those moments in the video, so you can navigate like chapters in a book.   We’ve started testing this

technology this year, and by the end of 2020 we expect that 10 percent of searches will use this new technology.”


6.)  Statistical report ranking

By now you should know that Google search is not only for articles or videos but statistical data or reports from data mining industries. Data sellers or report about statistical information.  What this means is; the latest Google update for search engines will now show statistics directly.

Not the former way, where a query will show the entire webpage.  The motive is to allow searchers to get information quicker, better and faster.

Let’s see how Google said it:”Sometimes the best search is statistics. But often stats are buried in large datasets and not easily comprehensible or accessible online.  

Since 2018, we’ve been working on the Data commons Project, an open knowledge database of statistical data now we’re making this information more accessible and useful through Google search.”

All these are done with the aid of AI powered algorithms embedded into Google search engine to bring massive advancement in search engine delivery query.  Through deep learning technology SERPs will become increasingly tougher if SEO experts are not pretty flexible to the latest from the search engine giant.



 From the latest Google update for SEO, it will become harder to rank high on the front page from the old ranking algorithm.   Because, the latest improvement on SEO will create more variety in search results.     Which in turn will make organic ranking extremely difficult and tougher.

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Humphrey Udoh


Elivechat Team


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