Sometime to do keyword research is pretty hard if you really want to rank on Google front page for a specific keyword.
You may not agree with me but many blog writers still ask how to do keyword research for SEO the simplified way. Because it is not all about writing articles and publishing. However, picking search queries of user’s intention that is appropriate for a niche that counts.
Appearing on Google for search engine queries boils down to through keywords those users use to find topic or information to their core niche. That you have as a writer provided after making research about your customer desire.
Watch the keyword research video>> here
According to Ahrefs, about 90% of blog writers find it very hard to do keyword research for an article. That means many articles don’t rank on search engines as a result of inappropriate keyword research.
How is keyword research done? How can I know what users use in my niche to find my product? What is the right way to get keywords that my client or customers use on a daily basis? These are crucial questions that need urgent answers.
From keyword research on;
• Google – SEO and SEM
• YouTube- Video SEO
• Social Signal- Facebook, Twitter, Instagram Hashtag, LinkedIn, Pinterest and the rest
The principle will almost work. Though, there may be a little difference for some. Especially Twitter and instagram that uses hashtags and @ as major search queries.
In this guide, we will find time to provide answers in a simplified way to all.
Table of Contents
1.0 What is Keyword
2.0 How to find Keyword
3.0 Searcher’s Intention
4.0 Practical Keyword Finding
5.0 Related Keywords
1.0 What is the keyword?
Keyword is the word, phrase or sentence which searchers type daily on search engine rectangular boxes.
It could be for articles, images, statistics reports, product search videos or any other media content.
This keyword is called search queries. It is computed together by a search engine and the release has a keyword. About 3.5 billion keywords come into Google search daily.
This information could be for product search, business or anything relation to information on a website.
Now bringing this search to a group of various industries to niches you can agree with me that your customer is online looking for your product. How can that customer find you?
Hold on, that is where keyword research comes to play. But there are many keyword words that you cannot rank for, because of competition.
Read also: Google Link Ads Retiring Soon
2.0 How to find keywords?
To find keywords, you can use keyword research tools, SEO tools and search engine related suggestions. Though, a search engine suggestion may not give you the volume of research you need and other related statistics as regards the keyword. But can still give you general information of the searcher’s intention.
3.0 Searcher’s Intention
It is the motive, reason and purpose of what information they need and find on search engines. The end result of searchers, objective of searchers and aim of the search is what really matters.
For instance, if I come up to search for a glass table. What is my intention about searching for this glass table?
Do I want to buy it? Do I just want information about it? I’m just searching to know its features or something.
Keyword research revelation and method:
• Topic, story and news your audience search for
• The number of searches made per month
• The volume of search, either high or low
• How competitive the search is to rank
• Create topic around the keyword you just discover
• The reason this keyword is search
4.0 Practical way to find keyword for SEO
there is no magical way to search for keywords rather than use the right SEO tool
or keyword research tools.
Like Google keyword planner, WordTracker, Ahrefs, SEMRush, keywordtool.io and more.
1. Check out from Google Analytics
Look for keywords people use to find your website’s article. There are key phrases they use to reach your content. Use those phrases as keywords and develop around it.
2. Go to Google keyword planner
Take the words you want to develop the topic and head over to Google keyword planner; type the words you want to write an article about.
• Check the volume of search per month
• Check the level of competition
• Check the cost per click if you want to run Google ads
• Check the related topic if you can rank for than others like from 1000 search volume.
3. Proceed to keyword tools or SEO tools
When you get there still do similar research and check both results.
See similar keyword suggestion.
• Check for long tail keywords which most time give very concise searchers queries and bring up a topic from it.
• Pick up related keywords which you’ll include in your article.
• Still go back to Google, type the keyword and pick up keywords related to your search by Google suggestion.
• Head back to write an article about it.
5.0 Related Keywords
Now, those related keywords are very useful too. They’re part of the article mix which is going to be published.
Where are they going to be? Fine. That’s a good question. To prove that the article is written by you and is not a bot, that keyword will be placed in different locations in the publication. So that search engine will see your article as connected to a related keyword.
Additionally, find a way to get tags from users’ search and fix it in the tag box to improve SERPs optimization. tags are also what people type to find what they look for.
Don’t write an article without doing thorough keyword research to know what you’re in for. The reason is not every keyword rank on Google. Keyword is a word people are using on search engines, not what you feel like writing.
Keyword is like a password on a website. If you get it wrong the article becomes an isolated homeland in the woods. Make due diligence to research debt for less competitive and low volume keywords. Like, 1000 searches per month to allow you rank high.