Google Recent Backlink Announcement Affect website’s SEO

The business of SEO is constantly changing. Google recent backlink announcement that would affect unethical website SEO.

John Mueller came out to announced the breaking news. During Google Webmaster Central office-hours question and answer section.

This recently, Google  announced natural backlink will affect website’s SEO.

Those websites that depend link buying, link building and paid blogging.

Some who also go to the extent of doing link exchange, will be ready to face severe penalty by Google.

What exactly is backlink?

It is external link from related webpage article that’s connected to website page. Inbound link that’s another name to describe it. Link coming from article or connected to post.

External backlink is one of the core ranking factors needed to optimize website. If Google came up with natural backlink and the way site should build it, everybody needs to have rethink.

Quality content attracts links from authority websites. Within matter of time, it rank the webpage. But black hat SEO practice will get Google penalty.

Source: Search Engine Journal

You shouldn’t think to outsmart the web crawlers. Google bots are highly sensitive to irregularity in the system. And working around the clock for filtering. One it detects any malpractice in link building.

Since, Google has the largest market share of search engine business. John Mueller and his team must have studied the searchers behavioral data before concluding on the matter. Knowing how Google consider natural link will help you perform better in getting external links.

Years past, article submission and website directory are some of the best ways to grab thousands of links. Many website do that rank on front page. It was a winning game for them. But it seems to be slight shift presently, by Google public discussion that way announced.
Also read: SEO Meaning and Application

According to Clickx, during interview of John Mueller on Google+ hang out video: he was asked ‘’is link building anyway good?”

John reply was “avoid it altogether
During this time Mueller opened up to Google stand about link building. Although, backlink is one of the main Google ranking factor; it doesn’t necessarily mean you must put all your attention only on that. May not really help you your ranking.

Here is the video link of Google John Mueller Speaking on during Webmaster Central office-hours hangout

It means link building without considering it worth is suicidal to website ranking. The consequences of low quality link is drop in search ranking. Following the way he has explained backlink, link juice is the way forward. Manipulated link has the tendency to derank your site ranking.

The best is to create quality content and allow webpage to link natural. Also anchor text where necessary to link you external sources.


From Google recent announcement, banklinks the are naturally created happens to rank website SEO better. That building backlinks or manipulating search engine with fake link creation will drop you on ranking soon. Google algorithm for optimization factor permits natural backlinks creation.
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Digital.Marketing Content Writer
and Author

Humphrey Udoh

Elivechat team

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