Many digital marketing industries still do not know the fundamentals email marketing strategies for high conversion.
Though, they put up good products and content before their customers. We are in the era where email marketing still strives among the rest of marketing settings.
In fact, record shows that about 90% of conversion comes from email marketing. If that is the case, nobody should tell you to ignore it.
Because “the money is in the list”. Knowing the fundamentals email marketing strategies will help you get high conversion. Gives you edge over the rest in the internet market space.
This article will expose some best practices that amount to high open rate, click through rate (CTR) and the most importantly conversion.
Email marketing is not dead but upgraded to more competitive state and high conversion rate. It is still less expensive advertisement channel of all.
“In fact, email marketing and automation is still the dominant and most effective marketing channel – despite the deluge of social media, search and influencers. We came to that realization when working on our clients’ campaigns.” – Construct Digital
But the truth must be told, testing A/B campaign must follow to get what actually works best. Sometimes segmentation comes in, if the list is huge. Let say, you have about 30,000 emails you want to reach; running campaign to know what each of the like maybe very difficult. When sending general marketing mails.
To get high click through rate and conversion, you’ll strategically segment the list and hit it with different campaign. This strategy works mostly for B2B and even B2C. Don’t ignore it.
“Anticipated, personal and relevant advertising always does better than unsolicited junk.” -Seth Godin
There are various marketing channels:
- Affiliate Marketing
- Content Marketing
- Email Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing and the rest
In the above mention channels email marketing takes the lead because it is the most effective and personal contact marketing system.
What is email marketing?
Email derives its origin from letter mailing. The traditional method of sending message across from person to person close or far away. This method was before the internet era. However, some still use it presently. Though obsolete unless in department to department official communication.
Today, such mailing system is obsolete. When Internet was born, email technology evolves way back in 1971 as it substituted the traditional mailing system. Faster, better, less time consuming and cheap to deliver. This made its way into marketing digital too.
Email marketing is the use of electronic mailing system to sale products or services to internet buyer. Through the means of internet mail delivery system.
From sending mails to friends, cooperate organization and business associates. Presently, email marketing cannot be over rule in successful marketing campaign because “the money is in the list.” However, doesn’t happen overnight. You must know the fundamental email marketing strategies for high conversion.
You must optimize email:
- Open rate
- Call to action
If not you’ll never get result in your campaigns? Sales copy is far away from letter writing. It’s all about copywriting.
Those who are skillful in copywriting know exactly what I mean. Most of the Supper affiliates and internet marketers source copywriters for sales copy because it pays a lot.
There are rules, best practices and strategies that make campaigns deliver results. The first email campaign may not give you sales, second third or even fourth depending so many factors, your strategy, delivery gate way, headline and call to action.
Wrong list (audience), spam or sending campaign without first creating awareness, acceptance and buying purchase list. Some say email marketing is dead, that is wrong: it has upgraded.
“Companies that excel at email lead nurturing generate 50% more sales-ready leads at a 33% lower cost.” – Forrester Research
Place subscription form, email sign up form and incentive triggers your audience to leave email in the box. Lead generation, promotional campaigns, sales or new product update. One strategy is employ to get your target.
Some say, I’m not a copywriter. How can I write email to make sales? It begins right from where you are now. It takes learning and tweaking before mastery. From this fundamental email marketing strategies for high conversion inspire you to strategies.
Email Marketing Statistics and Facts
- The average email a single person receive daily is 200 emails. – Radicati
- It was recorded that 75% of Gmail users, open it on mobile devices. -Techcrunch
- Targeted personalization email increases engagement by 74% says some marketers. – eConsultancy
- About 82% of B2B and B2C companies use email technology for revenue growth. – Ascend2
- Approximately 30% of email subscribers like to change email yearly. – Convince&Convert
- Targeted email is 40 times effective to gain new buyer than social media. – Campaign Monitor
- If you spent $1 in any email marketing you’ll most likely generate $42 profit. – DMA, 2019
- The estimated number email users in US are expected to grow from 244.5 million to 254.7 million in 2020. – Statista
- Record shows that 83% of B2B internet marketers are using email for content marketing.- Content Marketing Institute
- A successful marketing program is always automated.- Construct Digital
- Some researchers say, Tuesday is the best day to send email and 10am is the most preferred time to send email campaign.- CoSchedule
- 293.6 billion emails were sent and received daily in 2019 alone. – Statista,2020
- It was observed that 99% of email users check their e-mails daily. – Optinmonster
How to start Email marketing?
Starting email marketing as a beginner, first choose email provider that best fit you.
There are many email marketing service providers out there that offer value for money. Some have very good tacking dashboard, tutorials and tools which will help a beginner understand how to start the journey. Like GetResponse, Aweber and ConstantContanct and the like.
With 30 days free trial or 14 days trial period you can make sales or know the performing segment of the list. From there you can fire up to a whole new level. In your campaign and profiting.
Create A list
A list is the number of subscribers you have that you provide product or service. The subscribers to your marketing offer or campaign from your website, blog, social media, webinar advert or the rest.
Sometime, this list is not segmented and it gives a lot of challenge. If you really want send offer through email. It is necessary to draw line between who is a real customer and passerby.
Another way is who like product A and who likes product B. You can see that, these are some of the fundamental email marketing strategies for high conversion in business.
To do this requires segmentation and categorization.
When this done, it becomes very easy to penetrate the customer list and get high conversion rate.
- Create lead magnate
- Opt-in form
- Segment list through open rate and email reading behavior
- From the dashboard you could get all these information first hand. With this email marketing strategy, you can optimize for high conversion.
How To Break Up Your List
- Type of job
- Number of employees
- Years of experience
- Previous brand engagement
Various Component of Email Design
- ) Subject line
- ) Body
- ) Incentive
- ) Call to Action
It is the item the catches attention of the reader to want to open the content. If not it’ll never be open. Let the headline but enticing to click.
Take some clue from newspaper headline; those who write newspaper are professional copywriters. Who know the important of attention grabbing headline. That’s why whenever you pick up the newspaper you always wants to read.
The truth is, they carefully pick a headline that would motivate open rate and reading. Some even use emoji’s to increase open rates. That’s why you to know this fundamental email marketing strategies before high conversion could be made.
According to Mailchimp, we have top 15 emojis that attracts open rates.
Appealing headline increases open rate.
This place where sales copy is written. The content of the product will describe in a very compelling. Remember, every product is solving a digital problem.
Having known that, it is expected to the function is spelled out correctly.
Good sales copy brings buyers to high click through rate. But, making research to know what your buyers like is very critical.
Incentive and free package
If you want get them give the freebies and watch what happen next. Customers are most likely to buy from discount and bonus giver than any other.
Call to action
This is where you must get t right. If not everything will go bad for you. Remember, your goal is to make sales. If the call to action is weak all your effort will go down the drain.
Strong call to action is very important because every business needs profit. That’s why we stay in business.
If you couldn’t make sale in first email, go back and change headline. Write another subject line or sales copy. Run A/B testing until you make sales.
Email marketing is a personalize market system that’s why it brings high rio.
According to Snovio Labs, top 3 email marketing tactics are: list segmentation 51%, personalization 50% and triggered emails 45%. e
Benefit of Email Marketing for Business
- Content personalization
It creates perfect avenues for content personalization. Targeted towards a user’s need. This drives high level of engagement and conversion.
- Segmentation brings result
If the email is properly segmented it brings faster and better result than social media adverts.
- Boost sales
It provides opportunity to make high Rio. Since you keep on engaging customers over and over again with different offers they need.
- Brand building
As a result of constant email, interaction and communication. Relation will be build overtime with close contact. Community can be raised and loyalty erected when your offers are very satisfactory. Since it solve their very needs.
Email marketing is the best system of marketing at moment. Done ignore but explore it. For profit maximization again and again. As you have known some fundamental of email marketing strategies for high conversion and Rio. Do not waste time to dive into this less expensive marketing platform.
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