Lead generation for digital marketing agency is strategy which grows sales again and  again.  Capture lead, nurture until deal is close.

It is one important concept agencies will never want to ignore.  Because every agency needs end point is sales.


Hundreds of millions of prospects  who go online daily seek for valuable services or product. This means a lot for agency or businesses. No agency wants to miss these opportunities.


Lead generation helps close a deal from qualify lead. Gone are days when cold calling was effective; cold calling is dead.

Now prospects are wiser, they search for relevant information about product before exchange money for value.


Lead generation can help your sales teams spend more time selling and less time with administrative tasks and prospecting, because you are giving them warm and qualified leads.

… according to a recent benchmark study by Marketo, companies with mature lead generation practices achieve better sales productivity and higher revenue growth”     – Marketo.   


           What Exactly Is  A lead?


A lead is someone who has showed interest to buy a product or service. 

Lead goes through sales funnel before arriving at a deal between salesperson.  Some prospects may back-out in the funnel trip, if offer wasn’t fully agreed (bad lead).


          TYPES OF LEAD

  • Sales leads
  • Marketing leads
  • Investor leads




Before evolution of  internet technology   company spend huge sum of money for mass advertising in few sources. 

Since the advent of online market, prospect read a lot of review and information before taking decision. Now companies are struggling to be seen by buyers on internet space.

This shift has massively allows buyers to make decision on sales,  no longer the other way round.


Lead generation tries to covert prospect to customer. However, whatever measures deployed should generate as many leads as demanded into your marketing database. 


Benefit of lead generation is enormous across every industry. Align your strategy to news letter, e-book download, blogs, video tutorial or any.  By constantly targeting and re-targeting leads you’re sure of gathering massive database and close sales.

One way to do this, is by categorizing leads to age, demography, interest, job title and financial class or more.

Because   targeting every lead during campaign generally will make no sense and success may be defeated. 

 Besides, walk leads through sales pipeline. Understand who’s   your lead in the journey help to know who showed interest.

Be ready to filter cold lead from warm. Always engage leads until deal is close. 






  • Social media
  • Email sign up
  • Forum
  • Online advertisement
  • Industry invents
  • Opt-ins form
  • Webinar
  • Free e-books download
  • Free PDF guides 
  • Video tutorial
  • Newsletter
  • Direct traffic
  • Content     marketing


Let’s get down to details…


Social media: signing up to social media with the intention to reach audience with headline of your post or short post linking to your site. When you post valuable content many will most likely click the link and directed to your site.

Email sign up: this concept allows website visitors to sign up with for free gift or comment on post. Through it, constant email follow up is made with attractive lead magnet.


Forum: search for your niche forum sign up and contribute informative ideas and embed your link to get visitors. Make sure your actively participating daily or weekly.


Online advertisement: do your campaign leaving opt in form for leads or prospect describing your business. Not everyone will purchase some might show interest. 


Industry events: whenever your invited for industrial invent either training, seminar, conferences leave your website contact in the hand of people in form of business card or any.


 Opt-ins form: providing opt-in form stands better chance to capture visitors and reduce bounce rate. If all  features are place correctly with call-to-action button. Getting lead will never be a problem.


Webinar: Anchor a webinar to engage marketing lead will greatly capture them. Webinar have proven to be one good strategy to take lead. 

When you host webinar your live: you can interact with participant directly through chat. Besides, live streaming can be made on YouTube, Facebook and Twitter.


Free eBook download: people like free thing, by crafting eye caching download form to interesting eBook you never can tell how many visitors will exchange detail to get this information. 

Free PDF guides: providing free PDF guide, well written guide and embed several website link can  never make bad lead collection strategy. Maybe “how to use Instagram storytelling for marketing’s.” Or “the right way to use Facebook ads for conversion” First of all you must the struggle of your audience before providing guide. 

Lead generation


 Video tutorial: research has showed that video attracts attention, teaches fasted that any other. Though it difficult to produce quality video. With increasing number new video making software available daily one can produce highly educative video tutorial. Asking prospect to drop email for download link.  That’s good way to go.  

Newsletter: look at strategy place on  your site ether left or right side bar to position newsletter sign up will most likely be a good thing.

Direct traffic: What can you say if your visitors happen to see your site on front page of search engine? If you can set every parameter right for search engine crawlers  to shoot your pages in front of web searchers. That’ll be fine. These way new visitors can come and be loyal customers. It saves cost for paid advert and increase sale tremendously.



Content marketing: writing appealing content is super way of ranking high and getting leads. Informative, educative and entertaining content fires visitors mind into want to drop every  information you want as long as you proffer solution.

The more  quality content  provided the most likely your audience want to trust your brand and stay with you rather than anywhere else. And will purchase your product over competitors. It makes you an authority or expert in your niche. Eventually when making a purchase decision their loyalty will never go another.

 Similarly, content marketing shows you pretty cares for your audience and want their best. Giving them high quality content will trigger “tell a friend” decision, that’s one refer another. Arguably, new leads will be generated daily through them.


Read more; http://www.elivechat.com.ng/the-power-of-content-marketing

 A case study from InsideOut

“4-step content marketing strategy helps InsideOut improve lead generation by 388%, achieve 20%  higher click-through rate and decrease the ’unsubscribe’ rate by 87% within 6 month’s.” – according to www.truconversion.com


Lead generation is process of attracting a prospect with various lead generation method until sales is made to your product or service.

Knowing the value of lead, detail information should be voluntarily provided with juicy bait from lead. 

“The lifeblood of sales is lead”

 Generating constant lead is necessarily the focal point of thriving business in present reality. 

Factors of lead generation process

  • Landing page; get on the drawing  board, design irresistible landing page with colorful header.

Lead capture forms: collect user details and exchange for valuable offer.

  •  free offer/bonus: let offer has time beam added to enable prospect act very fast.


  • Call-to-action: always make call-to-action button very appealing, that allow visitor to click. Entice prospect emotion with it.



“A lead funnel is gathering leads with

establish system in a funnel like shape process until prospect is turn buyer.”- Elivechat.com.ng

Lead funnel takes a shape of funnel. From top to bottom is the buyer journey lane.
“Lead funnel takes the typical AIDA (Awareness,Interest,Desire, and Action)to the next level, defining the stages buyer’s journey from landing up on a website to the point of sale. While for buyers the funnel is segmented into four different stages that lead passes through on the journey through the funnel is a little complex for marketer’s.” According to www.truconversion.com

           Stages Of Funnel

Top -of- funnel: this is gateway of sales funnel journey where prospects drop details for product/service interaction. This part should be taking very seriously; any breach of communication you might lose your prospects. Take close look at warm lead interest and
Carry them to second stage.

Middle of funnel: any warm lead may end becoming buyer. A this baby stage, present every enticing strategy; get them engage with your product, offer or palliative to accommodate prospects. Here you need constant contact to show your interest to give real solution.

Bottom of funnel: finally lead is taken down to make purchase. If lead close deal, definitely loyalty will be establish.


Getting this valuable content is not enough, share to colleagues and leave review or recommendation on our Facebook page. https://www.Facebook.com/chatfine

That will mean a great deal to us.


Talk soon;


Humphrey Udoh


Elivechat Team


Related articles:




Facebooktwitterredditpinterestlinkedinmailby feather


  1. Wondwrful items from you, man. I’ve tzke note
    your stuff prfior to and you’re just extremely great. I really like what you’ve
    bought here, reaply like what you are saying annd the beest way
    by which you are saying it. You make it entertaining and you still take care of to keep it smart.
    I can’t wat to reasd far molre from you. That is really a terrific website.

  2. Magnficent beat ! I wish tto apprentice while you amend your web site, how could i
    subscribe for a blog website? The account aided me a acceptable deal.
    I had been tiny bit acquainted off this your broadcast provided bright clear

  3. Today, I went to the beach front with my children. I found a sea shell and gave it to my 4 year old daughter and ssaid “You can hear the ocean if you put this to your ear.” She put the shell to her
    eaar and screamed. There was a hermit crab inside
    and it pinched herr ear. She never wants to go back!

    LoL I know this is completely off topic but I had to tell someone!

  4. An outstanding share! I have just forwarded this onto a colleague who has been conducting a little research on this.
    And he actually bought me dinner due to the fact
    that I discovered light for him… lol. So allow me to reword this….
    Than YOU for the meal!! But yeah, thanx for spending the time
    to discuss this issue here on your website.

  5. Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. It extremely helps make reading your blog significantly easier.

  6. I was very pleased to search out this net-site.I wished to thanks on your time for this excellent read!! I undoubtedly having fun with every little little bit of it and I have you bookmarked to take a look at new stuff you weblog post.

  7. Hi my family member! I wish to say that this article is awesome, nice written and include approximately all significant infos. I would like to see more posts like this.

  8. I like what you guys are up too. Such smart work and reporting! Carry on the excellent works guys I’ve incorporated you guys to my blogroll. I think it’ll improve the value of my web site :).

  9. What’s happening i’m new to this, I stumbled upon this I’ve discovered It absolutely helpful and it has helped me out loads. I hope to contribute to; assist different customers like its helped me. Great job.

  10. We’re a gaggle of volunteers and starting a brand new scheme in our community.

    Your site provided us with useful information to work on. You have performed
    a formidable process and our entire group can be grateful to you.

  11. Hi there! Someone in my Facebook group shared this site with us so I came to look it over.
    I’m definityely loving the information. I’m bookmarking
    and will be tweeting this to my followers!
    Exceptional blog and excellent design.

    Here is my webpage … uv bulb (gdycsp.com)

  12. Thanks , I have recently ben looking for info approximately this
    topic for a long time and yours is the greatest I’ve discovered till now.
    However, what in regards to the conclusion? Are you sure about
    the source?

  13. It’s appropriate time to make some plans for the future and it is time to be happy.
    I have read this post and if Icould I wish to sugget you some interesting things or tips.
    Perhaps you could write next aticles referring to this
    article. I wish to read more things about it!

    Here is my web blog; ipl laser machine

  14. Excellent website. Plenty of helpful information here.
    I’m sending it to some pals ans additionally sharing in delicious.
    And of course, thanks in your sweat!

    My blog post IPL hair removal for sale (Eli)

  15. Its like you read my mind! You seem to know soo much aboout this, like you wrote the book in it or something.
    I think tnat you could do with some pics to drive the message home a bit, but other than that, this is great blog.
    An excellent read.I’ll definitely be back.

    My homdpage … uv-c light (bbs.qinganmi.com)

  16. Hey! I just wanted to ask if you ever have any trouble with hackers?
    My last blog (WordPress) was hacked and I ended up losing several weeks of hard
    work due to no back up. Do you have any methods to
    stop hackers?

  17. Can I just say what a comfort to uncover somebody who genuinely knows what they’re discussing on the web.
    Yoou certainly know how to bring a problem to light and make it
    More people should look at this and understand this
    side of the story. It’s surprising you are not more popular because you definitely possess the gift.

  18. Pretty nice post. I just stumbled upon your blog and wished to say that
    I’ve really enjoyed browsing your blog posts.
    After all I will be subscribing to your feed and I hope you
    write again soon!

  19. This is the perfect blog for anyone who wishes to understand this topic.
    You realize a whole lot its almost tough to argue
    with you (not that I personally would want to…HaHa).
    You certainly put a fresh spin on a topic that has been written about
    for years. Excellent stuff, just great!

  20. Thank you, I’ve just been looking for information about this subject for
    a while and yours is the best I have came upon so far. However,
    what concerning the conclusion? Are you certain in regards to the supply?

  21. I keep listening to the news talk about receiving boundless online grant applications so I have been looking around for the most excellent site to get one. Could you advise me please, where could i find some?

  22. Nice post. I was checking continuously this wenlog and I
    am impressed! Extremely useful infoirmation specifically the last section :
    ) I maintain such info a lot. I was looking for this particular info for a very long time.
    Thanks and best of luck.

  23. Nice post. I was checking constantly this blog and I am impressed!
    Extremely useful info specially the last part 🙂 I
    care for such info a lot. I was looking for this particular information for a very
    long time. Thank you and best of luck.




  27. I like the valuable info you provide in your articles. I’ll bookmark
    your weblog and check again here frequently.
    I’m quite certain I will learn a lot of new stuff right
    here! Good luck for the next!

    Here is my blog: uv bulbs

  28. Excellent web site. Plenty of useful information here.
    I am sending it to some buddies and also sharing in delicious.
    And naturally, thanks in your sweat!


  30. It’s really a nice and helpful piece of info. I am happy that you shared this useful information with us.
    Please stay us up to date like this. Thanks for sharing.

  31. I was very happy to find this great site. I need to to thank you for
    ones time for this particularly fantastic read!! I definitely
    loved every little bit of it and I have you bookmarked to check out new information in your website.

  32. I’m impressed, I must say. Seldom do I come across a blog that’s both educative and entertaining, and without a doubt, you have hit the
    nail on the head. The problem is something too few men and women are speaking intelligently about.

    I am very happy I stumbled across this in my search for something concerning this.

  33. Hello there, just became aware of your blog through Google, and
    found that it’s truly informative. I’m going to watch out for brussels.
    I’ll appreciate if you continue this in future.

    Many people will be benefited from your writing.

  34. Wonderful article! This is the kind of information that should be shared across the web.
    Disgrace on Google for not positioning this put up higher!
    Come on over and discuss with my website . Thanks =)

  35. Hey there! Someone in my Myspace group shared this site with us so
    I came to check it out. I’m definitely enjoying the information. I’m book-marking and will be tweeting this to my followers!
    Terrific blog and wonderful style and design.

  36. Hi! I just want to offer you a huge thumbs up for the excellent information you
    have got here on this post. I’ll be coming back to your site for more soon.

  37. hello!,I really like your writing very so much! proportion we communicate extra
    approximately your post on AOL? I require a specialist in this space to solve my problem.
    May be that is you! Having a look forward to see you.

  38. I got this web site from my buddy who shared with me regarding this web page and at
    the moment this time I am browsing this web page and reading
    very informative articles or reviews here.

  39. Write more, thats all I have to say. Literally, it
    seems as though you relied on the video to make your point.
    You clearly know what youre talking about, why throw
    away your intelligence on just posting videos to your site when you could be giving us
    something enlightening to read?

  40. Hello my family member! I want to say that this article is
    amazing, nice written and include approximately all vital infos.
    I’d like to peer extra posts like this .

  41. whoah this blog is fantastic i love studying your posts.
    Keep up the great work! You already know, a lot of people are looking round
    for this info, you can aid them greatly.

  42. Hi there! This is kind of off topic but I need some help from an established blog.

    Is it very difficult to set up your own blog? I’m not very techincal but I can figure things
    out pretty quick. I’m thinking about creating my own but I’m
    not sure where to start. Do you have any tips or suggestions?
    With thanks

  43. Everything is very open with a very clear explanation of the
    issues. It was really informative. Your website
    is extremely helpful. Many thanks for sharing!

  44. Good day! I know this is kind of off topic but I was wondering which blog platform
    are you using for this website? I’m getting sick and tired of
    Wordpress because I’ve had problems with hackers and I’m looking at alternatives for another platform.
    I would be awesome if you could point me in the direction of a good

  45. Hey there, You have done a fantastic job.
    I will certainly digg it and personally recommend to my friends.
    I’m sure they’ll be benefited from this website.

  46. Excellent post. Keep posting such kind of info on your page.
    Im really impressed by it.
    Hello there, You’ve performed an incredible job.
    I will certainly digg it and in my opinion recommend to my friends.
    I’m confident they’ll be benefited from this site.

  47. I was suggested this blog by my cousin. I’m no longer positive whether
    or not this put up is written through him as nobody else know such
    precise approximately my problem. You’re amazing!

    Thank you!

  48. I like the valuable info you supply for your articles.
    I’ll bookmark your weblog and test again right here frequently.
    I am rather certain I’ll be informed a lot of new stuff right here!
    Best of luck for the following!

  49. Unquestionably imagine that that you said. Your favorite justification seemed to be at the
    web the easiest factor to take into account of. I say to you, I
    certainly get irked whilst people think about issues that they
    just don’t recognise about. You managed to hit the nail upon the top and outlined out the whole thing with no need side-effects , people can take a signal.
    Will likely be back to get more. Thanks

  50. I really love your website.. Pleasant colors & theme.
    Did you build this web site yourself? Please reply back as I’m wanting to create my own blog and would like to know where you got this from
    or what the theme is called. Thanks!

  51. I needed to thank you for this very good read!!
    I definitely loved every bit of it. I have you book marked to
    look at new stuff you post…

  52. This design is wicked! You certainly know
    how to keep a reader amused. Between your wit and your videos,
    I was almost moved to start my own blog (well, almost…HaHa!) Fantastic job.
    I really loved what you had to say, and more than that, how you presented it.

    Too cool!

  53. I always used to read paragraph in news papers but now as I am a user of internet therefore from now I am
    using net for articles, thanks to web.

  54. Magnificent items from you, man. I’ve take note your stuff prior
    to and you’re just too wonderful. I actually like what
    you have bought right here, certainly like what you are saying and the way
    in which through which you assert it. You’re making it enjoyable and you continue to take care of to keep
    it smart. I cant wait to learn much more from you. This is
    really a wonderful site.

Leave a Comment

Your email address will not be published. Required fields are marked *

Regal Assets Banner